THE CHRISTMAS lights are on, though in less abundance than last year, and the streets are crowded, but fewer and fewer people are willing to spend their money, yet some shopkeepers remain hopeful for today and tomorrow.
Colourful window displays may create a warm and cosy atmosphere as they try to lure in custom, but it is the shops which have lowered their prices which obviously have the best chance of making sales.
Nicosia’s Ledra Street has been packed all week – the numbers bumped up considerably yesterday with lengthy traffic jams snaking through the municipal market area at Ochi roundabout – but other than for food an bargains, people weren’t buying.
“It might look like Christmas, but it certainly doesn’t feel like it,” said Christina 36 who did not receive a 13th salary. “I haven’t even put up the tree yet. It’s going to look a bit stupid with hardly anything under it.”
Few on the street yesterday were carrying bags, and those who were, were those with children. Most were just looking around or shopping for the basics, especially after Debenhams announced a last-minute 50 per cent sale on clothes and homewares. "Now that we've advertised the sales, we've had more people coming in," said a Debenhams sales assistant yesterday.
One middle-aged shopper there yesterday said that she was lured in because of the sales. "It goes without saying that we've been shopping less," she said.
Even those who have now received their 13th salaries - for all too many people this year the Christmas bonus will never arrive – were being careful.
"I'm only shopping for what's necessary, and that for my children and grandchildren," housewife Toula Constantinou said. Her husband got his 13th salary, so she finally got some shopping done for her two sons and three grandsons, she added. But many walked out of Debenhams with shopping from the food hall rather than with bagfuls of clothes or gifts yesterday. One woman was carrying only one bag and some wrapping paper. "I'm mostly just looking around," she said, adding that she did get some gifts "but only for my family".
Aside from Debenhams, only Mavros toy shop was teeming, with many shoppers saying they would only be buying gifts for their children. “Christmas is about them anyway,” said Maria, 26.
‘Bata’ shoe shop sales person Mzia had a similar view: “People are going to spend their 13th salaries on Christmas dinners and children’s gifts. We expect purchases to be fewer around this time because people always wait for the sales. We hardly sell during this period.”
On the other hand, the special offers and lower prices in some shops was helping. Olga, sales person at the ‘People’ clothing shop said: “Sales are maybe better than last year.” ‘People’ has been offering discounts of between 30 per cent and 70 per cent for weeks.
Sotiris, 24 said there was no way he could have done any shopping without his 13th salary. “There’s was no other way,” he said.
Miranda, an unemployed 28-year-old said “The situation is horrible. I will shop at some point but I will wait for lower prices.”
Andria, a 25-year-old student said “I already did my shopping in Thessaloniki. Prices are cheaper there and it is more convenient for me. I made fewer purchases than last year though.”
While toys and bargain seemed to be doing well, some of the smaller shops on Ledra Street were pessimistic.
“It seems like every year is worse than the previous one,” said Angela who owns a boutique.
“The lucky ones that are going to be shopping this year are the ones that have jobs and bonuses to expect.”
Costas, the owner of another shop nearby, fears Ledra Street is about to change. “After the holidays I fear the street will fill up even with restaurants offering cheap and good food, or small coffee shops, seeing as people seem to be forced to buy just the bare necessities in clothing,” he said.
Shopkeepers on the more ‘upmarket’ Stassicratous Street were also disappointed with low sales. A sales manager at ‘Marina Rinaldi’ said: I personally will not be buying Christmas gifts this year. I will only buy things I need, like medicine and food.”
Simoni, manager of ‘Max&Co.’ Said: “Sales are nothing like last year. People do come in, but they come in to look around, not to buy anything.” When asked about her personal Christmas shopping, she said “I got my 13th salary but I haven’t shopped. And all the shopping I do is going to be for my children.”
Small shopkeepers union POVEK official Stefanos Koursaris however was hopeful for a small turnaround given that there are still two more shopping days.
He said the fact that most – who were going to get it - had by now received their 13th salaries by now would boost sales somewhat.
"Up until [Friday] sales were indeed disappointing as shoppers are more cautious," Koursaris told the Sunday Mail. But he said he was hopeful that local authorities' efforts to encourage people to shop, along with the fact that shop owners had been forced to drop their prices, would help them recover the losses of the past few weeks.
"Cypriots are - at any rate - last-minute shoppers," Koursaris said, adding that they expected market movement to increase on a daily basis over the holiday period.
Over the past four years, sales have been dropping, "but we shouldn't present the situation as being all doom and gloom," he said.
One shopper was pragmatic in his approach this year. He said he had started shopping weeks ago. "I calculated what I could afford to buy for those close to me and have been doing a little bit of shopping over the last couple of weeks to try and fool myself into thinking I'm not spending that much," he said.
Andreas who roasts and sells chestnuts on small cart on Ledra Street was philosophical about slow sales: “At least we have our health,’ he said.
(Additional reporting by Daphne Vrahimi
People still want to have fun
By Daphne Vrahimi and Chloe Hashemi
EVEN the Christmas funfairs, or Winter Wonderlands, in Limassol and Nicosia have lost some of their sparkle this year as parents count the cost of an evening’s entertainment for their children.
A typical night at the Nicosia fair this week saw plenty of teenagers wandering around, but the rides were mostly far from full. Harun and his wife, meanwhile, were busy bargaining with their children as to how many rides they would go on.
“If you’re not careful you may spend €50 in 15 minutes,” he said.
“It’s hard to convince a child how many times to go on which ride, but it is our fault as well,” said Constantia, a mother from Limassol. “We need to teach them to be more careful, since our visits to this type of place are going to be fewer because of the current economic situation.”
But there is some hope for the kids. Both Nicosia and Limassol municipalities are organising free events with performers on stilts, balloon-making clowns, children’s face painting and theatrical magic tricks at their respective Christmas Wonderlands, hoping to brighten up these gloomy holidays.
When asked if number of customers have either increased or decreased this year, Tonia Georgiou, Manager of the Nicosia fair said: “No major difference, but we have had to close quite often due to the rain.”
She added, “It has not been a great year. It has not been busy during the week, only on the weekends, and the weather hasn’t helped.”
Friday was a bit busier as it was the last day of school and the park had opened during the daytime. Also, several schools had organised group outings, leaving Georgiou run off her feet, she said, as children arrived by the busload.