By Bejay Browne
RYANAIR officials were in Paphos for a few hours on Wednesday to celebrate the low cost airlines 30th year of operation and a seat sale with very short-notice 30 per cent off all fares for travel in March and April for which bookings would have to be made by midnight Wednesday.
Ryanair’s Chief Commercial Officer, David O’Brien, during a news conference in Paphos said that prices were astronomically high at both of Cyprus airports, which deters airlines, he said.
“Cyprus is a good example of what not to do. Excellently run airports which are operationally excellent, they look good, but they are too expensive. There are many markets which want developing ones such as Poland, but we will have to consider where we will allocate this capacity.”
Paphos is the Cultural Capital 2017, which according to figures from previous title holders, will see an increase of around 20-25 per cent more passengers to the city. But O’Brien warned that although there was a published incentive scheme for the airports, it was restrictive and costs remained high. Airport costs would have to be slashed, as the Chief Commercial Officer said it would be foolish to allocate capacity to a high price location.
“Pricing in Cyprus is going to have to change, there is no point in having 20 per cent more passengers if it’s very expensive to us. Carrying 20 per cent more is a serious consideration as we would have to put extra aircraft capacity to Paphos. We would do this, but at the right price.”
Ryanair’s Paphos summer schedule 2015 will see two aircraft based at the airport and 53 weekly flights.
“We are going to carry approximately 650,000 passengers this year, a 12 per cent increase on last year for Cyprus. We will continue to put low fares in the market, in a time of turmoil in aviation in Cyprus, Ryanair is a constant,” he said.
O’Brien, said he was visiting all significant markets and bases and from as far west as the Azores, the airlines newest base, to their most Eastern base in Cyprus.
He said that the airline, now Europe’s biggest, was also celebrating record advanced bookings for the Paphos summer schedule which includes a route to Rome Ciampino- there are now ten in total- and extra flights to Athens and London, which will deliver over 650,000 customers per annum and support 650 ‘on-site’ jobs at Paphos airport.
Andreas Demetriades of the Board of Directors of Paphos Regional board of tourism congratulated the airline for its successful operation and flight programme to date and said that he hoped Ryanair would consider the possibility of connecting further airports and countries which have existing business demands such as Holland, Copenhagen, Paris in France, Tel Aviv and Dublin, noting that research shows that substantial numbers would fly to Paphos from these destinations.
O’Brien, said that in the last year, the airline had invested heavily in a new research and development department and set up Ryanair laboratories. The company has employed 120 highly skilled developers and programmers to work on projects, he said.
“Their job is to make us the best when it comes to airline and travel digital platforms. We will be producing a new mobile app in March and we will have further improved our website by April.”
This new website will also include a price comparison feature which will show other airlines fares alongside Ryanair’s.
“This means there is only one website that people will go to for of their travel needs and we will be happy for a user to move from our website to someone else’s to book with them if they’re cheaper; but we’re confident this won’t happen as we ‘re always going to be the cheapest. It’s also a way of keeping us honest.”
O’Brien also highlighted the company’s ‘Always getting better programme’ which he said was a sign of the airlines continuing commitment to improve.
“There were three key things that people wanted to change and help us to get better and we are listening to our customers. We have improved our website, passengers are able to have a second bag and we now also provide allocated seating.”
The Chief Commercial Officer also noted that the airline had moved into new sectors and they now offered family discounts for children, as well as a business product.
He said the airline was broadening its appeal, the implementation of the ‘getting better programme’ is bringing positive results.
“Our forward bookings are very strong and we have great confidence that our 380 aircraft order will take us to 160 million passengers- that’s 70 million more passengers within ten years.”
He said that this growth would be achieved through the new Boeing 737 MAX aircraft which would start being delivered in 2019. It will be the most modern aircraft in the world with more seats which will allow the airline to reduce costs and pass on lower fares to customers, he said. The seats will also be more comfortable and it will have a generally nicer appearance. Ryanair is becoming sensitive over the years and caring more about such things, he added.
“Crucially this aircraft will burn less fuel and will have 40 per cent lower emission, it will be the most environmentally efficient aircraft in the world.”
By 2024, Ryanair will accommodate 160 million passengers annually which is about 100 million more than for example Lufthansa in Europe, he noted. Traffic for year ending March showed that Ryanair carried 90 million passengers and next year expected around 100 million passengers, making it the first airline in Europe to achieve this.
Ryanair currently has 72 bases and 189 airports and has more coverage than any other airline in Europe, which he said was important for Paphos, as their bases presented a range of possibilities.